The corporate identity gets more and more important for a business’s success. Therefore, creative and communicative people are very significant to put an enterprise in perspective.
PC-Professionals maintain public relations systematically. Public relations may include media, clients, suppliers, institutions, stockholders, shareholders etc.
A company’s politics and philosophy are very important concerning PRs.
Other activities of a PR-Manager can be image campaigns, advertising, promotion, writing newsletters, e-mailing, press conferences, exhibitions and contests.