Group Director of Sales & Marketing

PragueFull Time01/04/2019
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For our headquarter in Prague we are looking for a full-time Group Director of Sales & Marketing.

Your tasks

Strategic tasks:

  • Together with CEO participation at the development of sales strategies, channel strategies and pricing strategies for markets and hotels
  • Together with CEO definition of the corporate framework for tour operators/ travel agencies, group organisers and all other sales channels (commission structure, terms and conditions)
  • Long-term development of New Medical Spa brand strategy and product concepts, taking into account the market and competitive environment
  • (Further) development of positioning, international consumer marketing and communication strategies
  • Evaluation and identification of market developments, new product and industry trends and market potential of new projects
  • Development of B2B co-operation/co-marketing and strategies


Operative tasks:

  • Operative responsibility of the sales organisation of Danubius Spa Division or certain regions, or specific countries, coordination and management of sales organisations at cluster level (planning and implementation of sales activities, coordination of joint activities, monitoring)
  • Segment responsibility (management) of defined sales channels: direct sales, MICE (incl. personal selling MICE to key accounts)
  • Development and management of closed circuit channels on corporate level, negotiation and management/coordination of extra activities with partners (e.g. POS and co-marketing activities)
  • Creation and implementation of strategies to develop new markets (e.g. Scandinavia, India, Malaysia, Bahrain, Global Russian Communities, Pakistan etc. )
  • Coordination and support of hotels/clusters on offer development for relevant segments
  • Coordination of sales efforts of hotels/clusters to bus groups/ bus operators in Germany/Austria/Switzerland region
  • Coordination of sales efforts of hotels/clusters to associations (federations, interest groups, clubs, sports teams, etc.)
  • Development and management of external sales representations (f.e. in Russia, Germany, etc.)
  • Coordination of hotels/clusters participation at fairs/ travel trade events, the organisation of sales blitzes, the organisation of Fam trips
  • Implementation of corporate sales newsletters/ mailings
  • Overall operative responsibility of HQ and cluster/ hotel marketing organisation, supervision and management of HQ marketing department
  • Responsibility over Group marketing budget and tactical and operative planning of central marketing activities (online and offline)
  • Planning and coordination of international launch of new brand and of implementation of new brand in all hotels and marketing materials
  • Creation and supervision of marketing/ pre-opening concepts and activity plans for each hotel/cluster, Co-ordination of joint hotel marketing and cross-selling activities
  • Planning, implementation and control of international marketing campaigns and activities, including media planning and media buying
  • Experience of creating and market new products


  • Minimum of 8-10 years of professional experience in sales & marketing management with strong experience in the tourism/ hospitality industry (International Hotel Companies)
  • Strong entrepreneurial spirit with proven market knowledge and sales ability
  • Experience in people management
  • Experience in Spa and Medical Spa resorts (if possible)
  • High understanding of and passion for brands, consumer needs and trends, target-group oriented marketing and the digital marketing landscape
  • Strong communication skills, ability to lead and inspire
  • Independent, target- and solution-oriented and responsible working method
  • High motivation and flexibility
  • Excellent knowledge of English is a must, either Czech, Slovak, Russian, German is an advantage
  • Excellent application skills in Microsoft Office (Excel & Powerpoint) and confident presentation style
  • Work experience, residence in Prague, Open to Expats only if resident of Prague or willingness of relocate to Prague

Our offer

  • A professional work environment with exciting long-term prospects
  • Independent working in a challenging and versatile field of activity
  • A base salary of CZK 125000 gross per month dependent on experience and professional competence
  • Interesting benefits such as special employee rates for stays in all Danubius Hotels

Interested applicants should send their application (English cover letter and CV) electronically by no later than 17.11.2018.

Arisende s.r.o., Danubius Hotels Group
Masarykova 22/5
353 01  Mariánske Lázně
Mrs Petra Lelovska
Head of HR

Arisende s.r.o., Danubius Hotels Group

Arisende s.r.o. manages the spa hotels of the Danubius Hotels Group (43 city and spa hotels in the Czech Republic, Hungary, Slovakia, Romania and the UK) and is the leading operator of health spa resorts in Europe.

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